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          Vitamin Enriched Face Base Moisturizer & Primer

          Bestselling hydrating moisturizer & multivitamin makeup primer
          Moisturizer
          Show all Show all
          Vitamin Enriched Face Base Moisturizer & Primer
          Vitamin Enriched Face Base Moisturizer & Primer
          Vitamin Enriched Face Base Moisturizer & Primer
          Vitamin Enriched Face Base Moisturizer & Primer
          Vitamin Enriched Face Base Moisturizer & Primer
          Vitamin Enriched Face Base Moisturizer & Primer
          Bestselling hydrating moisturizer & multivitamin makeup primer
          50 ml |
          100 ml |
          15 ml |
          i
          Add to bag Select shades

          30% off Cleansers & Toners*.

          What it is

          Skincare made for makeup. Our bestselling hydrating primer instantly nourishes, plumps, and preps skin to improve the look of foundation. It's full makeup prep in one step, blending the performance of a makeup primer with the cushion of a moisturizer.

          Use it with

          Vitamin Enriched Eye Cream & Primer

          Vitamin Enriched Eye Cream & Primer

          $66.00 | 15ml
          Add to bag
          Vitamin Enriched Skin Tinted Moisturizer SPF 15

          Vitamin Enriched Skin Tinted Moisturizer SPF 15

          $49.00 | 50ml
          Add to bag
          Vitamin Enriched Smoothing Serum

          Vitamin Enriched Smoothing Serum

          $86.00 | 30ml
          Add to bag
          BACKSTAGE SECRET
          TO BESTSELLER
          Over 20 years ago, makeup artists using our original face cream backstage gave it rave reviews as a hydrating primer. We renamed it Vitamin Enriched Face Base, and a bestseller was born.
          ACE YOUR BASE IN 3 STEPS
          Achieve radiant skin with this easy 3-step method with Vitamin Enriched Smoothing Serum, Vitamin Enriched Face Base and NEW Weightless Skin Foundation.
          Vitamin Enriched Smoothing Serum
          Step 1:
          Boost Hydration
          First apply Vitamin Enriched Smoothing Serum. Our 2-in-1 smoothing serum and glow essence smooths, improves the look of blemish marks, moisturizes, and boosts skin’s natural-looking glow.
          Shop now
          Vitamin Enriched Face Base
          Step 2:
          Moisturize & Prime
          Then apply Vitamin Enriched Face Base. Our bestselling multivitamin-enriched moisturizing primer for the face instantly nourishes, plumps, and preps skin with healthy hydration to improve the look of foundation.
          Shop now
          Weightless Skin Foundation
          Step 3:
          True-To-You-Coverage
          Finish with Weightless Skin Foundation SPF 15. Long-wear foundation that delivers 24-hour moisture and 24-hour wear for a natural matte finish that looks like skin, not makeup.
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          FACE THE
          DAY FRESH

          Our Vitamin Enriched Collection does more for skin with multivitamin-infused formulas and a bright citrus scent.


          1. ○ Multivitamin blends including Vitamins B and C help replenish and revitalize skin

          2. ○ Hydrating ingredients including Hyaluronic Acid help provide instant and lasting moisture

          3. ○ Natural fragrance of Grapefruit and Geranium Oils uplifts the senses

          LOOKS WE LOVE
          @BOBBIBROWN

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          Vitamin Enriched Smoothing Serum Vitamin Enriched Smoothing Serum

          Vitamin Enriched Smoothing Serum

          Hydrating serum with niacinamide + vitamin C nourishes overnight; smoother, more even-toned skin in 4 weeks.*
          $86.00
          $86.00
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          30ml
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          Vitamin Enriched Eye Cream & Primer Vitamin Enriched Eye Cream & Primer

          Vitamin Enriched Eye Cream & Primer

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          Hydrating Eye Cream Hydrating Eye Cream

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          Gentle, quick-absorbing eye cream
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          YOUR QUESTIONS, ANSWERED

          Learn more

          WHAT ARE THE BENEFITS OF WEARING A PRIMER? 

          Primer helps grip makeup and create a seamless canvas for application. It can also help improve the look of makeup. When you use Vitamin Enriched Face Base as your primer, you get the bonus of skin-plumping hydration.

          WHEN SHOULD I USE A FACE PRIMER? 

          Primers are formulated to help grip makeup for seamless makeup application and improve the look of foundation.

          CAN I USE VITAMIN ENRICHED FACE BASE AS A MOISTURIZER? 

          Yes, Vitamin Enriched Face Base was initially developed as a moisturizer. It was only after our artists noticed how it created a smooth and seamless canvas for makeup that it was renamed Vitamin Enriched Face Base.

          DO I PUT MOISTURIZER ON BEFORE VITAMIN ENRICHED FACE BASE? 

          If you have normal to oily skin, you don’t need to use another moisturizer before Vitamin Enriched Face Base. Our 2-in-1 moisturizer and primer combines the hydration of a moisturizer with the benefits of primer to help grip makeup and create a seamless base for application. If you have dry to very dry skin, you may want to apply a moisturizer beforehand for extra hydration.

          DO I PUT MAKEUP PRIMER UNDER MY EYES? 

          We recommend using Vitamin Enriched Eye Base on the delicate undereye area.

          DOES SPF GO ON BEFORE OR AFTER PRIMER? 

          SPF should be applied as the last step of your skincare regimen before makeup. Use it after applying Vitamin Enriched Face Base, our 2-in-1 moisturizer and primer. If you are using a separate moisturizer and primer, apply SPF after your moisturizer.

          Vitamin Enriched Face Base Moisturizer & Primer
          50 ml |
          100 ml |
          15 ml |
          Add to bag Select shades