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Vitamin Enriched Smoothing Serum

NEW Hydrating serum with niacinamide + vitamin C nourishes overnight; smoother, more even-toned skin in 4 weeks.*

NEW Hydrating serum with niacinamide + vitamin C nourishes overnight; smoother, more even-toned skin in 4 weeks.*

Pick a free gift on $85+ after checkout. No code needed.  Learn more

What it is
Niacinamide and Vitamin C 2-in-1 smoothing serum and glow essence boosts moisture and radiance while brightening dark spots and prepping skin for seamless makeup application.

What else you need to know:
Infused with 10 potent skin-caring ingredients, this multitasking formula gives skin an overnight moisture boost and a fresh, hydrated glow while helping smooth and even skin texture. When used with Vitamin Enriched Face Base, it helps plump skin and smooth makeup application.

Highlighted Ingredients:
Niacinamide (Vitamin B3) helps provide long-term hydration.
Vitamin C: helps fight dullness and delivers skin-tone-brightening benefits over time
HydroGlow Fruit Complex and Cactus Flower help provide long-term moisturization for a hydrated, healthy-looking glow.

AS SEEN ON TIKTOK

Our Vitamin Enriched regimen boosts hydration overnight and delivers a smoother, brighter, more even-toned look over time.

Try the regimen:

NEW Hydrating serum with niacinamide + vitamin C nourishes overnight; smoother, more even-toned skin in 4 weeks.*

$85.00
$85.00

Hydrating moisturizer & makeup primer

$25.00
$25.00

Hydrating under eye primer

$65.00
$65.00
TOP REVIEWS

"This has been a game-changer for my dry winter skin. The Niacinamide provided deep hydration, leaving my skin brighter. Loved its moisturizing effect."

Lex
From New Jersey

"This serum goes on really smooth, and layers really well underneath makeup. I love the texture, my skin absorbs it quickly, and it feels moisturizing and plumping."

CarinaA
From Los Angeles

"This serum provides great hydration and makes my makeup look so much smoother! It absorbs into my skin quickly, and helps plump and moisturize my face."

Nicole22
From Ohio

"This serum is great especially under makeup! It makes my skin feel moisturized. It's high quality with great ingredients."

Kaek
From Los Angeles, CA

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vitamin enriched smoothing serum

NEW Vitamin Enriched Smoothing Serum

REAL RESULTS

The first step of our Artist-approved Vitamin Enriched regimen boosts hydration
overnight and delivers a smoother, brighter, more even-toned look over time.

93% say it creates a smooth surface for makeup application over time*

91% say skin looks brighter**

90% say it improves the look of skin's texture***

*Consumer testing on 153 women after using product for two weeks.

**Consumer testing on 149 women after using product for two weeks.

***Consumer testing on 141 women after using product for two weeks.
POTENT INGREDIENTS.
SMOOTHER SKIN.
Powered by potent skin-caring ingredients,
NEW Vitamin Enriched Smoothing Serum
is the first step of our Artist-approved
Vitamin Enriched regimen.
HydroGlow Fruit Complex helps provide
long-term moisturization
Niacinamide (Vitamin B3) helps provide
long-term hydration
Vitamin C helps fight dullness and delivers
skin-tone-brightening benefits over time
Acetyl Glucosamine smooths and
evens skin’s texture through gentle
exfoliation over time
LOOKS WE LOVE
@BOBBIBROWN
Vitamin Enriched Smoothing Serum