Travel Ready

Foundation 101 From Bobbi

Foundation Basics

Find your perfect formula

and finish

Find Your Match Find Your Match

My Skin is

  • Normal
  • Dry
  • EXTRA DRY
  • Oily

My Formula

  • Liquid
  • Stick
  • Compact
  • Powder
  • SPF
Face Touch Up Stick

Face Touch Up Stick
Shop Now
Extra SPF 25 Tinted Moisturizing Balm

Extra SPF 25 Tinted Moisturizing Balm
Shop Now
Skin Foundation SPF 15

Skin Foundation SPF 15
Shop Now
Moisture Rich Foundation SPF 15

Moisture Rich Foundation SPF 15
Shop Now

Shop Now

Shop Now
BB Cream SPF 35

BB Cream SPF 35
Shop Now
Long-Wear Even Finish Foundation SPF 15

Long-Wear Even Finish Foundation SPF 15
Shop Now
Long-Wear Even Finish Compact Foundation

Long-Wear Even Finish Compact Foundation
Shop Now

Shop Now
Skin Foundation Stick

Skin Foundation Stick
Shop Now
Skin Weightless Powder Foundation

Skin Weightless Powder Foundation
Shop Now
Intensive Skin Serum Foundation SPF

Intensive Skin Serum Foundation SPF
Shop Now
No matching products were found.
Shop All Foundation

Bobbi’s Tips

You know you’ve found the perfect shade of foundation when it disappears into your skin. If it looks ashy, it’s too light. If it looks muddy, it’s too dark.

Our Makeup Artists Can Help You Find Your Perfect Shade

Start Chat
Hide

Discover What's New

How To: Glow

How To: Glow

Bobbi's top products to achieve everything from subtle strobing, to all out radiance.

Previous Video Lesson
Next Video Lesson
Shop The Look
Learn More

Foundation,
Simplified

Meet Bobbi's Perfect Skin Shade Finder—the easiest way to find your foundation match (guaranteed).
Shop Now

Look exactly how you want to with simple how-tos, easy products and advice straight from Bobbi.
DISCOVER

BOBBI'S
Want to know how to do your own makeup? We’ve got answers.
LEARN