40% OFF SELECT LIP FAVORITES

Lip looks for any occasion. From subtle to statement-making, ultra-glossy to rich matte, we have a lip color you’ll love. 

You can use several different techniques when applying your best lipstick color for a desired look or effect, including using it with lip liner, applying lipstick by filling in lips, or using applicators like a wand or brush. Usually, it’s best to apply lip color to the top lip first, and next press lips together. Then touch up the lipstick by applying it to any missed spots. The finished look should have an even, symmetrical color. 

It depends on the style, finish, and type of lipstick. Lipstick’s staying power is often determined by its formula and the overall application process. Prepping your lips beforehand can help extend wear. Long-wearing lipsticks like Luxe Matte Lipstick can last the day.  

The shade of lipstick you choose depends on many factors, including personal preference, complexion, and desired makeup look. It’s best to start by considering the natural color or tone of your lips. The right lip shade will enhance your skin tone and give a lift to your overall look. Use our Virtual Try-On tool to see yourself in the various shades of our fan-favorite lip formulas to find the ideal one for you. 

While the idea of lining lips seems simple, there are a few helpful tips to keep in mind. Before you add your favorite lip color (like our Crushed Lip Color), use Lip Pencil to help define your lip shape, starting at the highest point of your Cupid’s bow. Draw the line using short, feathery strokes along your natural lip line. Once you’ve finished outlining your lip shape, apply your lip color. 

Long-wearing lipstick has its benefits but is often more challenging to remove than other lipstick styles. While there are various products for removing lipstick, a lipstick remover like our Instant Long-Wear Makeup Remover is one of the simplest ways to take off lipstick. Apply lipstick remover directly on the lips and gently wipe it off with a cotton pad to remove the lip color. When finished, rinse lips with warm water. 

Lip gloss and tinted lip gloss are popular, and the wear can depend on the formula. Lip gloss is often applied to the lips with a brush or wand. The tints in tinted lip gloss range from sheer washes of color to full pigmentation similar to lipstick shades. 

Lip tint, which can be either water-based or oil-based, is different from lipstick, lip gloss, and lip lacquer. Rather than deliver direct color, tint gives the lips a natural-looking stain. It usually has moisturizing ingredients, like those found in our Extra Lip Tint, and is a good choice if you want to supplement your lip care with a natural-looking wash of color and lip-loving ingredients.