sara smith
San Francisco, California
Sara discovered her passion for beauty more than 15 years ago while doing makeup for
her clients as a headshot photographer. Now she represents our brand in San Francisco,
teaching customers how to achieve their best complexion and master the art of
natural-looking makeup.
behind the
beauty
What’s your makeup philosophy?
Less is more. Be very intentional with the tools, products, and shades you choose. Always have a reason behind your choices. Use the natural colors you see in your skin tone for inspiration.
Do you have any hidden talents?
Party planning! I love putting together events. Designing tablescapes, decorating, and cooking all the food! I live for all the little details that make an event special and memorable.
What’s the most beautiful place you’ve ever visited?
Guanajuato, Mexico, where my family is from—seeing my heritage, culture, community, and history. I was able to meet some of my relatives for the first time.
What’s your favorite memory of working for the brand?
I will never forget sitting in my first basic seminar at 18 years old, watching a video of the artists backstage at New York Fashion Week. It was that moment when I thought to myself, this is what I want to do. Participating in my first fashion week was such a surreal, full-circle moment.
If you weren’t in the beauty industry, what would you be doing?
Photography. My grandpa was a huge photographer in advertising—he taught me everything I know. When he passed, my grandma gifted me all of his equipment, which I still use today.
in her kit
Get beauty advice
from Sara
Schedule your one-on-one Virtual Artistry Consultation now.
Follow Sara
Explore her latest tutorials, tips and tricks @saranicole.makeup