the eye shadow
guide

Densely pigmented matte powder glides on and blends easily.

Apply all over lids, in the creases or as a highlighter. Dark shades can be used as a liner; apply with a dry or damp Eye Liner Brush.

Silky powder softly illuminates lids with luminous, translucent color.

Sweep lighter shades from lashlines to browbones using the Eye Shadow Brush. For depth, smudge darker shades in the creases. To create a subtle shimmer liner, choose a dark shade and line eyes with a slightly damp Eye Liner Brush.

Prismatic powder lights up eyes with shimmering pearl pigments.

Apply at inner corners to add brightness, or layer all over lids for more intense sparkle.

High-shimmer, high-pigment powder
applies smoothly and stays crease-free.

Dust onto the lower lids, up to the creases,
with the Eye Shadow Brush. For depth,
smudge a slightly darker shade in the creases.

Rich, high-impact formula gives eyes instant incandescence with 8-hour wear.

Sweep or smudge across lids for multidimensional shimmer. To intensify, dampen brush before applying.

Multi-purpose shadow that easily glides on and stays put for 8 hours. Can be used on its own or as a base for powder shadows.

Swipe across lids and blend with fingertips for effortless application on the go.

Artist-curated palette features five universally flattering shades in finishes from matte to metallic.

Sweep a shade close to your skin tone across lids, layer deeper shades on top, and smudge darker shades along creases and lashlines. Finish with shimmery shades to accent and highlight.