Eye Shadow Guide | Bobbi Brown Cosmetics

skip navigation and go to main content

NEW

THE BOBBI BROWN
CLUB IS HERE

Join today and get 15% OFF your first
order plus free shipping every day.

JOIN NOW

HOLIDAY GIFT GUIDE

Share the beauty of the holidays with the perfect gift.

SHOP GIFT GUIDE

THE LUXE GEMS COLLECTION

Dazzle them all season with the rich jewel tones, luxe textures and hypnotic finishes.

SHOP COLLECTION

BESTSELLERS

SHOP ALL BESTSELLERS

INTENSIVE SKIN SERUM FOUNDATION SPF 40/35

LUXE LIP COLLECTION

PALETTES & SETS

FACE

DISCOVER SKIN LONG-WEAR WEIGHTLESS FOUNDATION SPF 15

Our #1 Foundation Formula now in 42 shades.

SHOP NOW

THE FOUNDATION FINDER

Discover your perfect shade match.

FIND YOUR SHADE

PREP, CORRECT, PERFECT

You’re just three steps away from fresh, healthy-looking skin.

LEARN MORE

MAKEUP

NEW LUXE SHINE INTENSE LIPSTICK

Find your perfect shade with our new easy-to-use virtual try-on tool.

TRY IT ON

SKINCARE

VITAMIN ENRICHED FACE BASE

This cult favorite is the perfect prep for foundation.

SHOP NOW

OUR BEST SELLERS

Shop moisturizers, serums & more.

SHOP BEST SELLERS

HOLIDAY GIFT GUIDE

GIFT MORE AND EXPLORE

Share the beauty of the holidays with the perfect gift.

SHOP GIFT GUIDE

SHOP BY HOLIDAY LOOKS

Create a stunning look for go-to glamour all season long.

SHOP ALL LOOKS

THE LUXE GEMS COLLECTION

Dazzle them all season with the rich jewel tones, luxe textures and hypnotic finishes.

SHOP COLLECTION

LEARN

OUR STORY

"Founded nearly 30 years ago, we make makeup that enhances—not hides—your true beauty."

LEARN MORE

PRETTY POWERFUL FUND

Empowering women & girls around the world for nearly 20 years.

LEARN MORE

ARTISTS IN RESIDENCE

Artistry is in our DNA. To honor our legacy, we’re partnering with three industry leaders who bring a modern eye to beauty.

LEARN MORE

BOBBI BROWN COMMUNITY

Discover real-life beauty.

DISCOVER

Store Locator Chat with a Artist

NEED HELP?

Orders, Returns/Exchanges, Shipping & more.

Email Sign Up

SIGN UP NOW

Sign up for emails and be the first to know about exclusive offers, pre-sales, new collections and more.

Please enter a valid email address

Thanks for signing up!

*Limited time only

We love birthdays

Tell us your birthday and we'll send you a special surprise on your big day.

When is your birthday?

Tell us your birthday and we'll send you a special surprise when it comes around!
JOIN BOBBI BROWN CLUB
AVAILABLE POINTS POINTS
Stores
My Account
Login

Forgot Password?

Yes! I would like to receive the Bobbi Brown Email Newsletter.

By clicking “Continue with Facebook”, I agree to Bobbi Brown’s Terms and Condition s and Privacy Policy.

Don't have an account?
Register

Register

Show Password

We love birthdays

When is your birthday?

Tell us your birthday and we'll send you a special surprise when it comes around!

I agree to Bobbi Brown's Terms and Conditions and Privacy Policy. Sign up for Bobbi Brown's mailing list

Yes! I would like to receive the Bobbi Brown Email Newsletter.

By clicking “Continue with Facebook”, I agree to Bobbi Brown’s Terms and Condition s and Privacy Policy.

Already have an account?
Log In

Welcome, .

Profile

Orders

BOBBI BROWN CLUB

Things I Love

Log Out

The eye shadow
guide

From powder and cream shadows to versatile palettes, we have everything you need to shade, line and define.

powder eye
shadow

Silky, blendable formulas ideal for layering and building dimension.

eye shadow

BENEFITS

Densely pigmented matte powder glides on and blends easily.

HOW TO USE

Apply all over lids, in the creases or as a highlighter. Dark shades can be used as a liner; apply with a dry or damp Eye Liner Brush.

Shop Now

shimmer wash
eye shadow

BENEFITS

Silky powder softly illuminates lids with luminous, translucent color.

HOW TO USE

Sweep lighter shades from lashlines to browbones using the Eye Shadow Brush. For depth, smudge darker shades in the creases. To create a subtle shimmer liner, choose a dark shade and line eyes with a slightly damp Eye Liner Brush.

Shop Now

SPARKLE EYE SHADOW

BENEFITS

Prismatic powder lights up eyes with shimmering pearl pigments.

HOW TO USE

Apply at inner corners to add brightness,or layer all over lids for more intense sparkle.

Shop Now

luxe eye shadow

BENEFITS

Rich, high-impact formula gives eyes instant incandescence with 8-hour wear.

HOW TO USE

Sweep or smudge across lids for multidimensional shimmer. To intensify, dampen brush before applying.

Shop Now

cream eye
shadow

Creamy, long-wearing, foolproof shadow—no brush needed.

Long-Wear Cream
Shadow Stick

BENEFITS

Swipe-and-go shadow glides on tug-free and stays put for 8 hours. Available in matte and shimmer finishes.

HOW TO USE

Swipe across lids and blend with fingertips for effortless application on the go.

Shop Now

eye shadow
palettes

All-in-one palettes for customizing any look.

The Essential Multicolor
Eye Shadow Palette

BENEFITS

Artist-curated palette features five universally flattering shades in finishesfrom matte to metallic.

HOW TO USE

Sweep a shade close to your skin tone across lids, layer deeper shades on top, and smudge darker shades along creases and lashlines. Finish with shimmery shades to accent and highlight.

Shop Now

try it on

Find the perfect eye shadow
with our virtual try-on tool.

Try Now