“Makeup is all about
the details.”

  • Position: Artist in Residence, Asia-Pacific
  • Location: Seoul, South Korea
  • Specialty: Soft and radiant K-pop beauty
  • Inspired by: Fashion and music
As a celebrity makeup artist and beauty expert, Seo Ok has created some of K-pop’s most viral beauty moments—and made those looks accessible to all with easy artistry tutorials rooted in a skin-first approach.
Seo’s favorites

“Luxe Lipstick is
my all-time favorite.”
the Beauty
Beauty muse?
Every model I work with is my muse

Signature look?

Natural makeup that makes a soft impression

Other dream job?


Personal theme song?

Girls’ Generation ”Strength”

Can’t-live-without products?

Extra Lip Tint and Intensive Skin Serum Cushion Foundation


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