• All Shades
0.1 oz./ 3 g
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  • What It Is
  • Why It's Different
  • How to Use
A true original. This award-winning long-wearing eyeliner offers the precision of liquid liner with the ease of a gel-based formula—all with 12 hours of waterproof and sweat- and humidity-resistant wear.

Featured in Allure Magazine (May 2016).

Awarded "Best Beauty Buys" in Instyle Magazine (April 2015 & May 2016).

Received the "Icon Reward" in Essence Magazine (April 2015).

Cobalt Ink featured in People Magazine (June 2014).

Black Ink featured in Shape, People StyleWatch, & Brides Magazine (June, July, August 2014).

Highly pigmented, this gel formula delivers subtle to dramatic looks that are easy to apply, long-wearing, and won't smudge or fade.
Dip the tip of the Ultra Fine Eyeliner Brush (sold separately) into Long-Wear Gel Eyeliner, being sure to coat both sides of the brush. Wipe off any excess on a tissue. Working quickly, apply liner in short, even strokes close to the lash line, from the inner to the outer eye corner.