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How-To Eyes: Everything Eyes
"The purpose of eye makeup - whether it's simple black mascara or damatic contouring shadow - is to make the eyes stand out. When it's done right, eye makeup can give the appearance of brighter, more beautiful eyes." - Bobbi Brown
Bobbi Brown
  • How-To Eyes

  • Eye Shadow

    smooth, silky and matte

    Available in a range of shades for lids, lining eyes, and defining brows. This silky, matte formula glides on smoothly and blends easily. Comes in a sleek, flip-top compact that can be used individually or assembled into palettes (sold separately).

    Discover Fall's freshest take on the smoky eye with Bobbi's NEW Ivy Collection. Ivy Eye Shadow, a Dark Black Green, softly defines eyes.
    smooth, silky and matte
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  • Long-Wear Gel Eyeliner

    precise application, all-day wear

    This award-winning liner offers the precision of a liquid liner and the ease of a gel-based formula. Awarded: 'Elle' 'Genius Award' (April 2008), 'In Style' 'Best Beauty Buy' (2008), and 'Allure' 'Reader's Choice Award' (2008).

    A fresh, new spin on Fall's strong eye: Forest Shimmer Ink Long-Wear Gel Eyeliner. For a look that's equally of-the-moment and an Ivy League classic, Bobbi's blended deepest green with golden pearls to create a liner that really makes eyes pop.
    precise application, all-day wear
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  • Extreme Party Mascara

    extreme, buildable volume

    Our boldest mascara ever-perfect for those who want the all-out drama of false lashes. Get instant volume, intense color and dramatic length. Super thick, get-noticed lashes. Ophthalmologist- and dermatologist-tested. Safe for contact lens wearers.
    Why It's Different:
    Unique formula remains pliable between coats, so lashes stay separated as volume builds.
    State-of-the-art formula creates super thick and ultra long lashes.
    Tapered, dual-fiber brush simultaneously lengthens and volumizes-grabs even small, hard to reach lashes.
    Dries quickly to a smudge-proof and flake-proof finish.
    Enriched with lash conditioners and Vitamins A, C, and E.
    Removes easily with eye makeup remover or soap and water.
    extreme, buildable volume
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  • Eye Shadow Brush

    Applies just the right amount of eye shadow to the lid.
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  • Eye Sweep Brush

    Introducing the Eye Sweep Brush. With soft bristles and a full, rounded shape, it's the perfect all-around eye brush. Applies the right amount of shadow to the lower lid and crease. Can also be used to apply "base" color over entire lid.
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  • Eye Liner Brush

    For use with dark Eye Shadow shades, the Eyeliner Brush is perfectly shaped to create a precise and even line.
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